How It Works: Buy tickets online, enter your Audience Rewards number and earn points towards free tickets and experiences

About Audience Rewards

What: Get rewarded every time you buy a ticket.

Why: Audience Rewards is the Official Rewards Program of Broadway & the ArtsTM.

How: Our clout comes from our founders, a unique coalition of prominent theatre owners (Nederlander, Shubert, and Jujamcyn), major national presenters, and key performing arts centers from across the country

Do: Earn valuable ShowPoints every time you buy tickets by entering your Audience Rewards number when prompted. Plus, explore the site to see how to earn on other goods and services.

Get: Save money by redeeming points, or points + cash to get tickets, merchandise, and exclusive experiences exclusively curated for Audience Rewards members.

Where: Broadway and beyond, including Off-Broadway, the Met Opera and more.

Go: Membership is always free. Start now to earn Points that PerformTM!

More: We’re here to help. Please click here or call 866-313-9635 to connect with our Audience Rewards concierge.

General FAQs

To get rewarded for doing what you already love to do, seeing a show. Members receive special offers, ShowPoints, access to exclusive events, and more. top
Audience Rewards is the Official Rewards Program of Broadway and provides benefits and rewards for fans of the performing arts. Membership is free and allows you to earn ShowPoints on ticket purchases and through program partners that can be used for free tickets, theatre collectibles, unique experiences, and more. Members also benefit from ticket pre-sales and VIP access to shows and events. top
No. Audience Rewards membership is free! top

1. Online. Sign up by visiting and clicking on the “Join” button. After you have created a password and completed the enrollment process, you will receive confirmation via a pop-up screen and a follow-up email. Both of these will contain your newly assigned Audience Rewards account number.

2. Ticketing Systems. Audience Rewards is integrated with both Telecharge and Ticketmaster. When you purchase tickets to a participating show, you will be prompted to join or enter your Audience Rewards number.

Enter your Audience Rewards number when you purchase tickets to a participating show. Telecharge and Ticketmaster will both prompt you for your account number during the online purchase process. You can also use your account number and password to sign in to your account every time you visit the Audience Rewards website. This will allow you to view your account activity, see special offers, shop the awards catalogue and update your profile information. top
We take the security of your information and your privacy very seriously. We do not share any personally identifying data about you with anyone outside of Audience Rewards, its parent companies, affiliates, subsidiaries, operating companies and other related and participating entities. No personally identifying data will be shared directly with Audience Rewards program partners without your permission. Your information is not sold to any third party. You have control over how we obtain, use, and give out information about you. For more information, please see our Privacy Policy. top
You can view your account activity online at any time by logging in with your account number and password. Your ShowPoints balance is also displayed on most member communications. top
You can ask for a number or password reminder through the "Log In" page of the website at any time. If you don't remember your number when prompted during the online purchase of a qualifying ticket, simply click the link that says "Member Look Up" and enter the email address associated with your Audience Rewards account. Your membership number will be instantly returned. For further help, you can contact the Customer Service Center at 1-866-313-9635. top

Audience Rewards Customer Service agents are available to assist you with any questions about your redemption.

Contact Audience Rewards Monday-Friday from 8am-8pm EST at 866.313.9635.

Or email your questions or concerns to Please allow 24-48 hours for any inquiries made by email.

Earning ShowPoints for Ticket Purchases

To earn ShowPoints for your ticket purchases, visit our Event Listing page. There you will see all of the shows participating with the Audience Rewards program with links to the authorized ticketing system. When you purchase your tickets, be sure to enter your Audience Rewards member number when prompted. This is the best way to ensure that you earn ShowPoints for your purchase. top
Every show listed on is able to earn you ShowPoints.
Please see related Terms and Conditions.
Audience Rewards is affiliated with a wide variety of marketing partners. A list of the most up-to-date partners can be found on our website by clicking on the Specialty Shopping and More under the "Earn Free Tickets" Navigation on top of this page. Visit our site regularly as new partners will frequently be added to the program. top
ShowPoints remain in a pending state until after the date of the performance. It may take up to 12 days for a pending transaction to officially post to your account once the performance has taken place. Pending ShowPoints are not eligible for redemption until they have officially posted to your account. top

Redeeming ShowPoints for Tickets

Unfortunately not. All theatre ticket purchases are always final. top
Certain Ticket Awards are booked using special inventory allotments. Your seats will be assigned and e-mailed to you after you complete your purchase. Unless otherwise stated, in these circumstances you will be assigned the best available seats in the orchestra or front mezzanine seating sections. Since most Broadway and Off-Broadway theatres are small (under 1,200 seats) and not giant concert venues, all seats are generally considered very good. If purchased on a weekday, your specific seatswill be assigned within 24-48 hours of your purchase. Any tickets purchased during a holiday period or weekend will be assigned on the next regular business day. top
Most shows on Broadway have an open-ended run meaning that they run for an unspecified period of time. In the unfortunate event that a show decides to end its run and you have purchased or redeemed for a ticket to that show, you will be notified by email or phone by a member of the Audience Rewards concierge staff who will refund your points and any cash paid as part of your redemption. top
Yes. When redeeming your points, on the Order Information page, check the box next to “The tickets are for someone other than myself.” and complete the requested information about the recipient. top
No. Redeeming points for tickets is not valid in conjunction with any other offers, discounts, or promotions. top
All redemption tickets are delivered through the will-call window. They will be held under your name unless an alternate recipient is provided. top


The Auction program gives Audience Rewards members VIP access to Broadway show, experiences, premier events and more — starting at only 1,000 ShowPoints. top
New experiences are added to the site as they become available. You can browse the latest additions by viewing the list of All Auctions. top
You can call one of our Customer Support Specialists at 866-313-9635, Monday - Friday 9am - 8pm EST. top
The general terms and conditions for the Auctions program and its auction rules can be found here. Specific terms and conditions that apply to each individual auction are located on each auction's main page. In order to bid, you must read and acknowledge both. top
urrently, the Auctions website is available in English only. top
  1. Find your event by browsing the list of current, exclusive Audience Rewards Auctions. You can search by date, location, event type and more.
  2. Use your ShowPoints by bidding, auction-style, on a single event.
A single-package auction event is an auction with only one package available; the highest bid wins at the close of the auction. If multiple packages are available for one auction, winners will be determined based on the highest bids at the time the auction closes. top
A multi-package auction event is an auction with more than one package available; the highest bids, in order, win at the close of the auction. For example, if an auction has 2 packages available, 2 members may win the auction. In this case, the two highest bids at the auction's close, will win the auction. A member may only win 1 package per auction. top
Each auction will have a varying length of time it is available for bidding. Please view the details specific to the auction you're interested in. top
There is no typical package price — it depends on how many members bid on the packages and how high each member is willing to bid. To view more details about package purchase prices, please visit Past Auctions. top
Yes. Package quantities are limited to one per member per unique auction, and five total packages per calendar year. Please note that this is subject to change per auction/event. top
No. All purchases are final. If you are the winning bidder, ShowPoints will be deducted automatically from your account. top
Many of our packages include two tickets so that a friend or relative can attend. However, the winning bidder may not resell items redeemed through the Auctions program and may not assign, transfer, remarket, resell or otherwise dispose of an experience without obtaining Audience Rewards' prior written consent. Violators are subject to removal from the program and forfeiture of ShowPoints balance. top
Yes, you may browse All auctions without logging in. top
Simply enter your user name and password where prompted, or by clicking on the Sign In button on the top right of the webpage. top
Yes. If you are not already an Audience Rewards member, please click on Join For Free on the top right of this webpage to enroll today. Enrollment in the Audience Rewards program is free. top
It's easy — just follow these simple steps:
  1. First, log in. Please see log-in instructions above.
  2. Find your Auctions event and click "Bid Now" to begin.
  3. Place a manual bid by clicking "Bid XX,XXX ShowPoint," or place a maximum bid by entering your maximum bid amount and clicking "Bid Now."
  4. Review and accept the terms and conditions.
  5. Review the final bid details; then click "Confirm Bid" to submit your bid.

Once your bid is confirmed, it is final and cannot be retracted. While you have an actively winning or max bid, your ShowPoints available balance will be reduced by the maximum value until such time that you have been outbid or won the Auction.

If you're the winning bidder, ShowPoints will be deducted automatically from your account to use for the Auctions experience. Any unused balance from a max bid, not used to transact a winning bid, will be returned to your account for immediate use.

Yes, you can increase your bid anytime before the auction closes. To do so, simply follow the bidding steps above. top
If you've elected to receive e-mail alerts for the auction, we will automatically send you an email when your bid is no longer the highest. At that time, you will have the opportunity to raise your bid. You may also elect to receive a text message alert. Text messaging rate may apply. top
If you are the winning bidder, you will receive an email notification. Prior to your event you will be contacted to receive details on your experience. top
The bid increment is the minimum number of ShowPoints required to place a bid. For example, if the bid increment is 500 and you click the "Bid" button, you are placing a bid for 500 more ShowPoints than the current high bid. top
While watching an auction in real time, you will see a button that says "Bid XX,XXX ShowPoints." When you click that button, you are placing a manual bid for the stated number of ShowPoints. top
Submit a manual bid by clicking the "Bid # Now" button. This automatically increases the current high bid by the bid increment amount. top
A maximum bid is the greatest number of ShowPoints a member is willing to redeem for a particular auction item. The maximum bid amount must greater than the current high bid plus 2 bid increments, or a greater amount. Once you enter a maximum bid amount, you may not reduce or remove it. During the auction, the system manages the bidding process for you. Whenever you are outbid, the system automatically increases your bid by the lowest possible bid increment until you win the auction or reach your maximum bid amount. If another member outbids your maximum bid, we will send you an email notification. If the auction is still open at that time, you may then decide to place a manual bid or stop bidding on the item. To win with a maximum bid, you must have submitted the highest bid at the final closing time of the auction. top
An auto bid is a bid placed automatically by the system on behalf of a member who has submitted a maximum bid. top
We accept bids online only, but you can submit bids from your mobile device (via our mobile site) or your desktop computer. Only you may submit a bid. A Customer Service Specialist may not bid on your behalf. top
Not always. If a bid is placed during the last five minutes of an auction, the auction is reset automatically for five minutes from the time of the latest bid. This is called Bid Extend and can be activated by any member who places a bid within the last five minutes. The auction closes once all bidding activity has stopped for a period of five minutes.

If you have placed a bid when Bid Extend is engaged, you should refresh or reload your browser frequently (every three to five seconds) so that it displays the most current bid status information.

No. Once confirmed, all bids are final and cannot be retracted. If you are the winning bidder, ShowPoints will be temporarily and automatically deducted from your account to use for your Auctions experience. If you are outbid, and are no longer the winning bidder, those points will be immediately returned to your account. top
While your confirmed bid is being used in an auction, your ShowPoint balance is temporarily reduced by the maximum value of that bid, until such time that you either win the auction or outbid. If you win the auction only the ShowPoints required to win will be automatically deducted from your account any difference as a result of a maximum bid will be returned immediately. ShowPoints will be immediately returned to your account when you are outbid or lose an auction. top